Website downtime and poor server response time are the two partners in crime that can nip even the most ambitious business in the bud.
Website response time is measured from the moment a visitor requests a URL until the request is entirely displayed on the browser.
It is frequently used to assess a website’s performance. If the wait time is long, it can affect the overall performance score. Working on the response time is a great way to optimize your website’s ranking. This is where monitoring tools come into the picture as they assist businesses in determining whether or not their website is agile. They enable you to figure out when the server is delayed in responding so that a developer can repair the issue before it hits your customers.
Aside from the negative impact on your sales, there is a considerable risk of collateral impact if the problem is not identified and remedied on time. If you invest a reasonable amount of money in web advertising, your ROI will drop considerably, making you deal with considerable financial damage. You will just be spending double the amount trying to restore your prior presence and traffic by investing more money and time trying to undo the blight.
Here are some critical reasons why website response time is extremely important for the success of your business:
1.The speed of your website is the first impression your customers make of you
First impressions are everything in the competitive digital landscape. Customers, readers, and website visitors form an instant opinion of your company if your response time is high.
If your website loads quickly, you’ve already created a solid first impression.
It’s all about psychology. We regard quick websites as professional and dependable. We associate speed with efficiency, trust, and assurance.
A slow website, on the other hand, gives the impression that it is risky and unreliable. And it’s really difficult to overcome a terrible initial impression.
When it comes to user experience, there is no second chance. Almost 80% of your prospective audience will not return once gone.
2.Humans are growing impatient with time
Humans anticipate speedy results from technology, whether they are using a laptop, desktop, tablet, or mobile phone. Consider how you use the internet daily. You want speedy responses and immediate outcomes.
People are okay with waiting a little longer for established websites and will endure a minor delay if you’re Google or Facebook because you’re a well-known brand. Unfortunately, that is not always possible for small firms and startups. So it’s best to get working on your response time as quickly as possible.
3.The long-term impact of slow response time
We’ve mentioned how slow response time results in a significant decline in traffic. However, there is a long-term impact here as well. That long loading time progressively inhibits your organic growth.
Because of a bad experience, customers gradually cease referring your brand to others. It may even discourage people from subscribing to your newsletter.
We frequently associate a slow website with less credibility, which may harm your brand in the long run.
4.It affects your Google ranking
If your server is slower than two seconds, Google will reduce the number of crawlers it sends to your website.
That implies Google is less likely to notice your most recent sales, blogs or any other recent updates. And this could be harmful to your business in the long run. To ensure that your server speed is up to par, make use of website monitoring tools.
Thus, lowering server response time is critical for three reasons:
- Improved user experience for your customers.
- Reduced bounce rate.
Enhanced SEO performance.
Get into Action!
It is no longer acceptable to leave your customers waiting in today’s competitive e-commerce sector.
Using advanced monitoring tools is one of the most effective methods to optimise your processes, boost sales effectiveness, and ensure you’re ready to give a fantastic client experience. Find out how to check website response time with Awakish with modern website monitoring tools.
Awakish offers a variety of website monitoring tools that provide fast alerts so you may watch your website response speed in real-time time.
Get in touch with our support team to know more about our services!